Title

• The title should also contain keywords, preferably the same keywords that are in the start of the description and keyword tags.
• The title tag shows up in most search engines and is relevant to the ranking of your site.
• Example:

  <title>PureMeta Meta Tag Generator and Optimizer</title>

Description

• A description is what shows up in most search engines under your website title.
• A description should be something that will entice people to click and find out more about your site.
• The few first words in the description should match the first few words in the title and keywords.
• Example:

  <meta name="description" content="Meta Tag Generator and Optimizer script to help you rank high in search engines. Makes about 20 Meta Tags and gives advice on how to rank high.">

Keywords

• Separate each keyword or phrase with a comma (,)
• The order of the keywords is the best keywords are listed first.
• Try to use the same keywords as you used in the description and title at the start of the keywords.
• A phrase is a few words to describe something. All your keywords and phrases should be the exact same as what people enter into the search engines. An example of a phrase would be "small business services".
• Example:

  <meta name="keywords" content="meta tag generator and optimizer,meta tags,search engine optimization,ranking high">

Owners Email

• Beware:You may end up getting spammed from software which will harvest your email. If you list an email, you may want to use a new one from somewhere such as HotMail, so you do not receive spam to your main email accounts.
• The email listed is usually the one to be contacted regarding questions about the site itself.
• Example:

  <meta name="owner" content="webmaster@purescripts.com">

Copyright Owner

• The name of the person or company that owns the copyrights to the text and/or images on your website.
• Example:

  <meta name="copyright" content="Pure Ideas Plus Ltd.">

Site Author

• The name of the person, or company that wrote the text information on your website.
• Example:

  <meta name="author" content="Pure Ideas Plus Ltd.">

Help Page

• The URL (address) of the page (if one exists) that has help and/or support for your website.
• A help page is normally only necessary on large sites.
• Example:

  <meta rel="help" href="http://www.purescripts.com/support/index.html">

Contents Page

• The URL (address) of the page (if one exists) that has a site map or contents page for your website.
• A contents page is normally only necessary on large sites.
• Example:

  <meta rel="contents" href="http://www.purescripts.com/sitemap/index.html">

Rating

• The rating is to categorize the content of your website.
• Example:

  <meta name="rating" content="General">

• Options:

  14 Years | General | Mature | Restricted | Safe For Kids

Search Engine Robots

• Tells the search engines how to index your website and which pages to index.
• Example:

  <meta name="robots" content="all">

• Options:
  • ALL - Index and Follow
  • INDEX - Index the specific page and do not follow links
  • FOLLOW - The search engine robots will follow and index linked pages
  • NOINDEX - Continue onto linked pages but do not index current page
  • NOFOLLOW - Do not follow the associated linked documents

Distribution

• The scope of the information, services, shipping, etc. of your site.
• Example:

  <meta name="distribution" content="Global">

• Options:

  Global | Local

Classification

• The category that you want your site listed under at the search engine sites.
• Example:

  <meta name="classification" content="Web Programming">

• Options:
  • Advertising and Marketing
  • Agriculture
  • Antiques
  • Arts and Crafts
  • Aviation
  • Bar
  • Business Banking
  • Business Supplies
  • Business and Economy
  • Career Services
  • Catalogs
  • Children
  • Christmas
  • Commercial
  • Communications
  • Communications and Networking
  • Computer Multimedia
  • Computers
  • Construction
  • Consumer
  • Consumer Children
  • Consumer Electronics
  • Design
  • Drinks
  • Education
  • Emergency Services
  • Engineering
  • Entertainment
  • Entertainment Information
  • Entertainment Software
  • Entertainment Support
  • Entertainment Site
  • Family
  • Family Services
  • Flags
  • Flowers
  • Flowers and Gardening
  • Food and Beverage
  • Freelance Services
  • Fund Raising
  • General Hardware
  • General Merchandise
  • General Software
  • Gift Baskets
  • Gifts
  • Government
  • Hardware Peripherals
  • Health
  • Health Nursing
  • Hobbies
  • Human Resources
  • Index Site
  • Internet
  • Internet Services
  • Macintosh
  • Mass Storage
  • Math
  • Mature
  • Media
  • Media Services
  • Medical
  • Medical Dentistry
  • Medical Equipment
  • Museums
  • Personal
  • Recreational
  • Science
  • Security Services
  • Social Science
  • Software
  • Sports
  • Tourism Airlines
  • Travel Agents
  • Veterinary
  • Web Hosting
  • Web Programming

Language

• The language that your site was written with.
• Example:

  <meta name="language" content="en">

• Options:
  • Abkhazian ab
  • Afar aa
  • Afrikaans af
  • Albanian sq
  • Amharic am
  • Arabic ar
  • Armenian hy
  • Assamese as
  • Aymara ay
  • Azerbaijani az
  • Bashkir ba
  • Basque eu
  • Bengali;Bangla bn
  • Bhutani dz
  • Bihari bh
  • Bislama bi
  • Breton br
  • Bulgarian bg
  • Burmese my
  • Byelorussian be
  • Cambodian km
  • Catalan ca
  • Chinese zh
  • Corsican co
  • Croatian hr
  • Czech cs
  • Danish da
  • Dutch nl
  • English en
  • Esperanto eo
  • Estonian et
  • Faroese fo
  • Fiji fj
  • Finnish fi
  • French fr
  • Frisian fy
  • Gaelic (Scots) gd
  • Galician gl
  • Georgian ka
  • German de
  • Greek el
  • Greenlandic kl
  • Guarani gn
  • Gujarati gu
  • Hausa ha
  • Hebrew he
  • Hindi hi
  • Hungarian hu
  • Icelandic is
  • Indonesian id
  • Interlingua ia
  • Interlingue ie
  • Inuktitut iu
  • Inupiak ik
  • Irish ga
  • Italian it
  • Japanese ja
  • Javanese jw
  • Kannada kn
  • Kashmiri ks
  • Kazakh kk
  • Kinyarwanda rw
  • Kirghiz ky
  • Kirundi rn
  • Korean ko
  • Kurdish ku
  • Laothian lo
  • Latin la
  • Latvian,Lettish lv
  • Lingala ln
  • Lithuanian lt
  • Macedonian mk
  • Malagasy mg
  • Malay ms
  • Malayalam ml
  • Maltese mt
  • Maori mi
  • Marathi mr
  • Moldavian mo
  • Mongolian mn
  • Nauru na
  • Nepali ne
  • Norwegian no
  • Occitan oc
  • Oriya or
  • Oromo (Afan) om
  • Pashto,Pushto ps
  • Persian fa
  • Polish pl
  • Portuguese pt
  • Punjabi pa
  • Quechua qu
  • Rhaeto-Romance rm
  • Romanian ro
  • Russian ru
  • Samoan sm
  • Sangho sg
  • Sanskrit sa
  • Serbian sr
  • Serbo-Croatian sh
  • Sesotho st
  • Setswana tn
  • Shona sn
  • Sindhi sd
  • Sinhalese si
  • Siswati ss
  • Slovak sk
  • Slovenian sl
  • Somali so
  • Spanish es
  • Sundanese su
  • Swahili sw
  • Swedish sv
  • Tagalog tl
  • Tajik tg
  • Tamil ta
  • Tatar tt
  • Telugu te
  • Thai th
  • Tibetan bo
  • Tigrinya ti
  • Tonga to
  • Tsonga ts
  • Turkish tr
  • Turkmen tk
  • Twi tw
  • Uighur ug
  • Ukrainian uk
  • Urdu ur
  • Uzbek uz
  • Vietnamese vi
  • Volapuk vo
  • Welsh cy
  • Wolof wo
  • Xhosa xh
  • Yiddish yi
  • Yoruba yo
  • Zhuang za
  • Zulu zu

Revisit Days Interval

• The number of days you would like your sites visitors to come back for new and changed content on your site.
• Example:

  <meta name="revisit-after" content="14">

• Options:
  • 1 Day
  • 2 Days
  • 3 Days
  • 4 Days
  • 5 Days
  • 6 Days
  • 7 Days / 1 Week
  • 14 Days / 2 Weeks
  • 21 Days / 3 Weeks
  • 28 Days / 4 Weeks
  • 35 Days / 5 Weeks
  • 42 Days / 6 Weeks
  • 49 Days / 7 Weeks
  • 56 Days / 8 Weeks
  • 70 Days / 10 Weeks
  • 105 Days / 15 Weeks
  • 140 Days / 20 Weeks

Refresh / Redirect

• Refresh is used if you want the page a visitor is on to refresh every X seconds.
• Redirect is used to send the visitor to another URL / page in X seconds.
• Example:

  <meta http-equiv="refresh" content="5;URL=http://www.anotherdomain.com">

• Options for Refresh time:
  • 1 Second
  • 2 Seconds
  • 3 Seconds
  • 4 Seconds
  • 5 Seconds
  • 10 Seconds
  • 15 Seconds
  • 20 Seconds
  • 25 Seconds
  • 30 Seconds

Expiry Date

• Expiry date is used if you want your site de-listed from the search engines at a particular time, such as a site that covers a one-time event and is of no further use after the event.
• All 5 fields are required:
  • Day (eg. Monday)
  • Date (eg. 3rd)
  • Month (eg. March)
  • Year (eg. 2003)
  • Time (eg. 08:00:00) - Time is stated in Military format 01:00:00 - 24:00:00 in GMT (Greenwich Mean Time) standard.
• Example:

  <meta http-equiv="expires" content="Mon, 03 Mar 2003 08:00:00 GMT">

Cache Page

• Caching is on by default, so the only time you need this tag is if you do not want your site visitors to cache the page.
• You may want to disallow caching if you update your site often, to make sure they see the latest version of your site, and not a cached copy.
• Example:

  <meta http-equiv="pragma" content="no-cache">

MS SmartTag

• SmartTags are tags made by Microsoft. If left on, they are icons that show up anywhere on your site page, that let your visitors click on them to leave your site.
• SmartTags are being removed from Windows XP because of opponents, but users of Office XP may have the SmartTag technology.
• This tag is only needed if you want to disable SmartTags from showing up on your site.
• Example:

  <meta name="MSSmartTagsPreventParsing" content="TRUE">

Special Effects

• These special effects only work in Internet Explorer.
• All 4 fields are required if you choose Reveal:
  • Enter or Exit - Do you want the special effect to happen when the visitor enters or exits the page.
  • Blend/Fade or Reveal - Blending has one effect (blending) and Reveal has many effects to choose from.
  • Duration - (1-15) - This is the time the special effect takes from start to finish.
  • Transition - If you choose Reveal, these are the special effects that you can choose.
• 3 fields are required if you choose Blend:
  • Enter or Exit - Do you want the special effect to happen when the visitor enters or exits the page.
  • Blend/Fade or Reveal - Blending has one effect (blending) and Reveal has many effects to choose from.
  • Duration - (1-15) - This is the time the special effect takes from start to finish.
  • Transition - Will not function with Blend, as Blend is the special effect.
• Examples:

  <meta http-equiv="Page-Enter" content="revealTrans(Duration=3.0,Transition=4)">

  <meta http-equiv="Page-Enter" content="blendTrans(Duration=3.0)">

• Options for Reveal Special Effects:
  • Box in
  • Vertical blinds
  • Split horizontal out
  • Box out
  • Horizontal blinds
  • Strips left down
  • Circle in
  • Checkerboard across
  • Strips left up
  • Circle out
  • Checkerboard down
  • Strips right down
  • Wipe up
  • Random dissolve
  • Strips right up
  • Wipe down
  • Split vertical in
  • Random bars horizontal
  • Wipe right
  • Split vertical out
  • Random bars vertical
  • Wipe left
  • Split horizontal in
  • Random